Logo redesigns have become a common trend, but the balance between simplification and retaining a brand’s character is often tricky. While many companies update their logos to improve readability and adaptability, these changes can sometimes strip away the unique personality that made the brand memorable. As brands strive for clean, modern looks, they must ask themselves, are these updates improving the brand, or making it easier to forget?
The Boston Celtics have found balance in the evolution of their logo. They found a way to create something that is emotionally connected to the fans, but has also presented a more modern feel.